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Treechat Roundtable 4/23/13 - Tree Stories in the News

Posted by Chris Sabbarese on Mon, Apr, 22, 2013 @ 18:04 PM
This week is the 1st treechat roundtable where we discuss tree related topic in the news. These discussions take place the 4th Tuesday of each month with the goal of informing, sharing and discussing events that shape our landscapes and gardens related to trees and how these events affects each of us.

milanbuilding5The live chat begins 4/23/13 at 11AM via Twitter with Corona as this week's host and moderator. Join @Coronatools and other industry experts each week at 11AM PST via Twitter for #treechat. Discussing all things related to trees and tree care since 2010!

This month’s news articles include;

Vertical Forests – discussing the building project in Milan for buildings that become forest sky scrapers.

17 Year Cicadas – a look at what to expect, protecting your trees and recipes to put them to good use.

cicadas12n 6 webJoshua Trees in Bloom Across the Southwest – an impressive phenomena that leaves scientists baffled.

Tree PestsEmerald Ash Borer, Gypsy Moths and others could are making their way to a tree near you and what’s being done to help.

Bees and Almonds – Fewer bees in California means higher prices on almonds and other goods.

Other Articles – Family sues USFS for $1M for a fallen tree, man shoots at a tree and tree fires back, 12 year olds letter saves an entire forest.

There’s always interesting things happening in the news regarding trees from technical, to ethical, to the downright bizarre or humorous tree related stories. Come share with us on these roundtable discussions and tell us what you think.

If you come across an interesting story that you would like to share on the next discussion, email the link to treechatnews@gmail.com and we’ll add it to the discussion. If you can’t make the live chat you’ll find a recap of links and shares on Corona Tools Storify!

Topics: #treechat, tree care, News, landscape

Social Strategies for Tree Care & Landscape Businesses

Posted by Chris Sabbarese on Tue, Apr, 16, 2013 @ 11:04 AM

social media strategyWith more than 1 billion of the world's population on today's social networks it doesn't take a mathematician to figure out that businesses or organizations looking to expand its customer base and reach, should be actively be engaging with them via social networks. But before you make the leap, it’s important to have a plan and strategy to maximize your time and to yield the greatest benefits.

Beginning in April 2013, the 3rd Tuesday of the month, treechat kicks off #SocialTuesday geared towards identifying trends, tips and strategies for taking advantages of social networks and applying them to tree care and landscape businesses. On 4/16, our topic is your social strategy with the key areas of discussion including;

  • Your Internal Challenges – executive demanding ROI, internal departments who don’t support or understand social networks, budgets and resources
  • On-the-Fly Social Evaluation – how do you know your social strategy is effective, how do you step up your efforts, and where do you go for new ideas and inspiration
  • Social Framework for Businesses – a set of core objectives guidelines that supports your digital strategies within the organization
  • Where to Start – developing the plan before you start and updating your current tactics to become more effective
  • What’s Your Objective – identify why you’re on social networks will help guide your strategy to implement them effectively
  • Your Audience – understanding who they are and what they want from you
  • Brand Voice – structuring your brand guidelines and voice across networks
  • Social Campaigns – if at first you don’t succeed, try something else
  • Measuring Your Success – Did you meet your objectives or is it time to adjust or just start over

So whether you’ve been a social fanatic for years or about to set up your 1st Facebook page, come share with us on Treechat’s, Social Tuesday series and discover new ways to grow your business and your social media plan. In case you missed the live chat or any of the resourses shared, check out the complete Storify transcript.

Topics: #treechat, tree care, Landscaping, business

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