Welcome to the Corona Blog!

Hot Social Media Trends for Marketing Landscape and Tree Care Businesses

Posted by Chris Sabbarese on Sun, Apr, 26, 2015 @ 07:04 AM

SMMW15

Social Media Examiner's Social Media Marketing World was arguably the year's hottest social media event. The upcoming #Treechat is hosted by Chris Sabbarese of Corona Tools USA, who attended the 2015 SMMW, reviews many conference high points, including trends in visual marketing, video, mobile, new networks, plus strategies and tactics gleaned from the conference. If you are actively involved in developing or implementing a social media plan for your company or freelance, you should definitely check out the #Treechat covering this recent event.

PARTICIPATING ON TREECHAT

On Tuesday, April 28, 2015 join "the Voice of Corona Tools", Chris Sabbarese tweeting as @CoronaTools for a great Q&A discussion on the recent SME-SMMW conference held in San Diego in late March. The live chat begins at 11AM PDT / 2PM EDT via Twitter, where we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

TOPIC DISCUSSION OVERVIEW

Some of the main discussion points that will be covered during the live chat include:

Why Video Is Hot in Any Format - YouTube and native Facebook videos

Visual content - Why it's your best bet for driving traffic to your website

Consistency vs. Frequency - which is more important?

Facebook Organic Reach - It's not dead and you can increase yours

Pinterest - Gaining on Google as a top search engine

Mobility - If your site isn't mobile, be prepared to lose (more) in the world of SEO

New Networks - Meerkat and Periscope are they right for your social media strategies?

If you are actively involved in the developing or implementing a social media plan, you should definitely check out the #Treechat on this conference.  

treechat_514-1It's easy to join the conversation on our treechat discussion.  Even if you aren't on Twitter you can still see the conversation and click on the links and resources.

If you do miss the chat, you can still access the #treechat Storify 24/7 that will be posted following the chat. The transcript includes all the information and links shared during the discussion.

Come share with us on this great topic and look forward to sharing with you on the live chat!



Tags: #treechat, Social Media Examiner Social Media Marketing World

Plant a Tree and Become a Tree Hero for Arbor Day

Posted by Chris Sabbarese on Tue, Apr, 14, 2015 @ 10:04 AM

Bartlett-ArborDay-TreeHero-4-21-2015

This week #treechat is a celebration of tree planting with Bartlett Tree Experts. DYK? Arbor Day dates from 1854. J. Sterling Morton proposed a holiday to plant trees on April 10 of that year to be known as 'Arbor Day' to encourage planting trees needed as windbreaks to stabilize the soil and give shade from the sun. In 1855, Arbor day became a legal U.S. holiday and was moved to the last Friday in April. Each of the states now have their own official Arbor Day that is location-specific to the time of year best suited for planting trees. 

Join Bartlett Tree Experts and Corona Tools for a celebration of Arbor Day and share your own tree planting stories on #treechat on Twitter.

Be a Tree Hero

Prior to the live event, participants submitted a story or picture of a tree they've planted to win a free redbud seedling. During the live event, Bartlett Tree Experts recognized some of the tree heroes out there too and also shared #treehero stories live.

You're Invited to Tweet 

Join @CoronaTools along with chat partner and host, Bartlett Tree Experts with Marketing Manager, Tina McNulty @BartlettTreeExp for a celebration of Arbor Day and sharing of your tree planting stories and photos. The live chat begins Tuesday, April 21, 2015 at 11 a.m. PST / 2 p.m. EST. This is the Twitter chat were we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Discussion Overview

Celebrations - Hear how we celebrate Arbor Day on the holiday and all year long with Bartlett’s Trees for Tomorrow program.

Share - Register your tree planting stories and photos at Bartlett Tree Experts and share them during #treechat

Importance of Stewardship - Discuss the importance of tree planting and stewardship in our communities 

Fun Facts - Learn fun tree facts!


Join the Conversation

Corona Tools Treechat

Join us for this information-rich topic live on Twitter! Just sign in, search for #treechat and tweet using the hashtag. You're tweets will appear in the live tweet stream and you will be part of the conversation.  Be sure to add the hashtag to all your tweets or join us in the treechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live chat, you can still access the complete Storify transcript, available 24/7 following the live chat.  It includes include all the information and links shared during the discussion.

About Treechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now treechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.

 

Tags: #treechat, Corona Tools, Bartlett Tree Experts, Arbor Day, FREE REDDBUD SEEDLI

Community Tree Recovery After Natural Disasters

Posted by Chris Sabbarese on Mon, Mar, 30, 2015 @ 13:03 PM

ADF-4-7-2015-NaturalDisasterAndTreesThe poignant photo (right) serves to illustrate the sensitive relationship surrounding community tree recovery after a natural disaster. Human recovery takes priority, but the demand for replacement trees hits hard and fast. Find out how to set up tree distribution centers after a disaster, and what can be done ahead of time to give trees the best chance. Join Arbor Day Foundation to explore these important topics on #treechat. 

You're Invited to Tweet 

Welcome!  @CoronaTools invites everyone with an interest in trees to enter the hashtag #treechat on Twitter. Join #treechat partner Arbor Day Foundation, with Coe Roberts, electronic communication specialist, tweeting as @arborday. The live chat begins Tuesday, April 7, 2015 at 11 a.m. PST / 2 p.m. EST. This is the Twitter chat were we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Key Takeaways  

Order of Community Recovery - After a natural disaster, it is imperative that immediate human needs are met first and formost.

Timing is Key - Learn when it's the right time to begin the conversation about replacing lost trees after a natural disaster.

Show Your Support - What you can do to help set-up free tree distributions for communities affected by natural disasters.

Planning Ahead - Resources and tips to help communities prepare their trees before disasters strike and how to deal with them post-event.

You're Invited to Tweet  

Corona Tools Treechat

Join us for this information-rich topic live on Twitter! Just sign in, search for #treechat and tweet using the hashtag. You're tweets will appear in the live tweet stream and you will be part of the conversation.  Be sure to add the hashtag to all your tweets or join us in the treechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live chat, you can still access the complete Storify transcript, available 24/7 following the live chat.  It includes include all the information and links shared during the discussion.

About Treechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now treechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.  Register now to get weekly updates of upcoming chats, links to transcripts, chat reminders and more!  Register now on the GILN website!

 

Tags: #treechat, Corona Tools, Arbor Day Foundation, Tree Recovery after a Natural Disaster

Selecting Trees and Shrubs to Attract Wildlife

Posted by Chris Sabbarese on Mon, Mar, 30, 2015 @ 12:03 PM

blueberriesWildlife depend on trees and shrubs for many aspects of their lifecycles. In addition to food, they need nesting sites, cover from predators, and shelter from the elements. Discuss options of trees and shrubs to add to your landscapes to provide for the wildlife in locations across the land. This week, join the #Treechat discussion that examines Join Bartlett Tree Experts and Corona Tools and learn about trees and shrubs for wildlife!

You're Invited to Tweet 

Join @CoronaTools along with #Treechat partner and host, Bartlett Tree Experts Marketing Manager, Tina McNulty @BartlettTreeExp The live chat begins Tuesday, March 31, 2015 at 11 a.m. PST / 2 p.m. EST. This is the Twitter chat were we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Discussion Overview

  • Trees and shrubs attract wildlife in many ways 
  • Specific trees and shrubs as food sources
  • How trees and shrubs are useful for nesting - wildlife need a place to raise their young
  • Trees and shrubs as a Safe Haven - shelter and cover for safety 
  • Healthy Habitats - the impact of native and non-native trees and shrubs on wildlife  
Join the Conversation

Corona Tools Treechat

Join us for this information-rich topic live on Twitter! Just sign in, search for #treechat and tweet using the hashtag. You're tweets will appear in the live tweet stream and you will be part of the conversation.  Be sure to add the hashtag to all your tweets or join us in the treechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live chat, you can still access the complete Storify transcript, available 24/7 following the live chat.  It includes include all the information and links shared during the discussion.

About Treechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now treechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.

 

Tags: #treechat, Attract Wildlife with Trees and Shrubs

Tree Care Safety: Avoiding Electrical Hazards

Posted by Chris Sabbarese on Mon, Mar, 23, 2015 @ 17:03 PM

DanDawson-3-24-15-TreechatNightmare scenario: a tree falls on your house-- or on power lines leading to the house. The Tree Care Industry Association (TCIA) has some cautionary tales about working with trees in the vicinity of electrical hazards. A full 30% of tree care industry fatalities are caused by electrical hazards.

First and foremost, this is a situation for the professionals! Homeowners are best served by calling in knowledgeable and certified arborists. TCIA maintains a complete roster of arborists with current EHAP certificates, available online.  Learn how the TCIA network is using their Electrical Hazards Awareness Program (EHAP) to develop skills that arborists need to safely work around electricity. In addition, the Occupational Tree Care Accidents Report is a sobering listing of accidents, near misses, and fatalities in the tree care industry.

You're Invited to Tweet 

Welcome!  @CoronaTools invites everyone with an interest in trees to enter the hashtag #Treechat on Twitter. Chat partner and Tree Care Industry Association with Web and Marketing Assistant Linnie Leavines will be tweeting as @VoiceOfTreecare. The live chat begins Tuesday, March 24, 2015 at 11 a.m. PST / 2 p.m. EST. This is the Twitter chat were we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Discussion Overview

Find out more on this week's #Treechat

  • Tree Care Industry Association (TCIA) discusses tree care around electrical hazards 
  • Strategies that TCIA implements to train arborists to successfully work with live electrical hazards. The Electrical Hazards Awareness Program (EHAP) helps arborists develop the skills they need to safely work around electrical hazards, and meet OSHA safety requirements 
  • Electrical Hazards Awareness Program (EHAP) teaches arborists about the hazards of working around energized conductors.
  • There is a complete roster of Professional Arborists with Electrical Hazards Training 
  • TCIA offers an Electrical Hazards Awareness Program  

Join the Conversation

Corona Tools Treechat

Join us for this information-rich topic live on Twitter! Just sign in, search for #treechat and tweet using the hashtag. You're tweets will appear in the live tweet stream and you will be part of the conversation.  Be sure to add the hashtag to all your tweets or join us in the treechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live chat, you can still access the complete Storify transcript, available 24/7 following the live chat.  It includes include all the information and links shared during the discussion.

About Treechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now treechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.

 

Tags: #treechat, Leave Electrical Hazards to Professional Arborists

Managing Stormwater Runoff with Trees

Posted by Chris Sabbarese on Fri, Feb, 06, 2015 @ 14:02 PM

ACTrees-2-11-2015 The ACTrees national network of greening organizations and municipalities is harnessing the power of trees to manage stormwater runoff in urban areas. Stormwater runoff is created when rain falls on roads, driveways, parking lots, rooftops and other paved surfaces that do not allow water to soak into the ground. These large volumes of water are swiftly carried to our local streams, lakes, wetlands and rivers and can cause flooding and erosion, and wash away important habitat for wildlife. Learn how the ACTrees network is strategically using urban trees to keep our waterways secure.

You're Invited to Tweet 

Welcome!  @CoronaTools invites everyone with an interest in trees to enter the hashtag #Treechat on Twitter. Chat partner and ACTrees Program Manager Anthony Le will be tweeting as @alliancefortrees. The live chat begins Tuesday, February 11, 2015 at 11 a.m. PST / 2 p.m. EST. This is the Twitter chat were we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Discussion Overview

Find out more on this week's #Treechat

  • What is stormwater runoff pollution?
  • What implications does stormwater runoff have for surrounding walkways and paving, landscapes and nearby bodies of water?
  • Compare and contrast stormwater falling in a forest with that falling on impervious surfaces
  • Discuss how best to employ trees to control and use stormwater runoff 

Join the Conversation

Corona Tools Treechat

Join us for this information-rich topic live on Twitter! Just sign in, search for #treechat and tweet using the hashtag. You're tweets will appear in the live tweet stream and you will be part of the conversation.  Be sure to add the hastag to all your tweets or join us in the treechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live chat, you can still access the complete Storify transcript, available 24/7 following the live chat.  It includes include all the information and links shared during the discussion.

About Treechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now treechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.

 

Tags: #treechat, Corona Tools, ACTrees

Trees in Art with Bartlett Trees and Corona Tools

Posted by Chris Sabbarese on Tue, Jan, 27, 2015 @ 08:01 AM

MuffieMichaelsonTrees symbolize immense and enduring strength as they reach from the earth to the sky, offering protection under their spreading boughs. They are an important symbol in art and numerous cultures worldwide. This week, join the #Treechat discussion that examines artwork featuring trees, from recognizable art by famous painters to some of Bartlett's arborists-turned-artists! Trees are not only an inspiration for art, but beautiful works of mother nature and art in and of themselves.Join Bartlett Tree Experts and Corona Tools and share your own tree art!

You're Invited to Tweet 

Join @CoronaTools along with chat partner and host, Bartlett Tree Experts with Marketing Manager Tina McNulty @BartlettTreeExp The live chat begins Tuesday, January 27, 2015 at 11 a.m. PST / 2 p.m. EST. This is the Twitter chat were we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Discussion Overview

  • Trees through the history of art.
  • Trees as a symbol in art and culture.
  • Share artwork (both famous and self-taught) that features trees
  • A discussion of trees through the history of art
  • Actual tree forms as art  
Join the Conversation

Corona Tools Treechat

Join us for this information-rich topic live on Twitter! Just sign in, search for #treechat and tweet using the hashtag. You're tweets will appear in the live tweet stream and you will be part of the conversation.  Be sure to add the hastag to all your tweets or join us in the treechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live chat, you can still access the complete Storify transcript, available 24/7 following the live chat.  It includes include all the information and links shared during the discussion.

About Treechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now treechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.

 

Tags: #treechat, Corona Tools, Bartlett Tree Experts, Trees in Art

Managing Invasive Species in Healthy Urban Forests

Posted by Chris Sabbarese on Mon, Jan, 12, 2015 @ 23:01 PM

ACTrees-1-12-15

Invasive species are threatening local trees and urban forests. Invasives employ strategies such as fast growth, rapid reproduction and tolerance of a wide range of environmental conditions in order to survive at all costs. Biogenic vectors and non-native pests and diseases can contribute to the demise of local trees and economic costs. Learn how the ACTrees network is leading the fight against invasive species on #Treechat.
You're Invited to Tweet 

Welcome!  @CoronaTools invites everyone with an interest in trees to enter the hashtag #Treechat on Twitter. Chat partner and ACTrees Program Manager Anthony Le and Sarah Anderson, Manger of Membership and Partnership Services will be tweeting as @alliancefortrees.  The live chat begins Tuesday, January 13, 2015 at 11 a.m. PST / 2 p.m. EST. This is the Twitter chat were we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Discussion Overview

Find out more on this week's #Treechat

Definition of Invasive Species - Invasive species are non-native plants, animals, and diseases that can cause harm to the economy, environment, and human health

Opportunities for Education - many opportunities available locally across the countries

Creative Solutions - from bio fuel to goat feed!

Fun and Creative - Tools to use against invasive species

Join the Conversation

Corona Tools Treechat

Join us for this information-rich topic live on Twitter! Just sign in, search for #treechat and tweet using the hashtag. You're tweets will appear in the live tweet stream and you will be part of the conversation.  Be sure to add the hastag to all your tweets or join us in the treechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live chat, you can still access the complete Storify transcript, available 24/7 following the live chat.  It includes include all the information and links shared during the discussion.

About Treechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now treechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.  Register now to get weekly updates of upcoming chats, links to transcripts, chat reminders and more!  Register now on the GILN website!

 

Tags: #treechat, Corona Tools, ACTrees, Invasive Species

Igniting A Passion for Trees in Today's Youth: ACTRees, Corona Tools

Posted by Chris Sabbarese on Wed, Jan, 07, 2015 @ 09:01 AM

ACTrees Youth Trees ProgramsSowing the seeds of concern for tree care and protection is an essential responsibility of the green industry. Engaging youth and sharing ways to learn about and to care for trees is vital to fostering the next generation of environmental stewards. Establishing a relationship to the environment and getting youth out of doors provides mental health and well-being benefits. Education and engagement fostered by participating in tree planting and care provides youth with the tools to become advocates for urban forestry and other environmental fields. Learn how the ACTrees network is engaging youth via the Youth Tree Steward grant program
You're Invited to Tweet 

Welcome!  @CoronaTools invites everyone with an interest in trees to enter the hashtag #Treechat on Twitter. Chat partner and ACTrees Program Manager Anthony Le will be tweeting as @alliancefortrees.  The live chat begins Tuesday, December 9, 2014 at 11 a.m. PST / 2 p.m. EST. This is the Twitter chat were we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Discussion Overview

Find out more on this week's #Treechat

The Youth Tree Steward Grant Program  - developed to get youth outdoors, interacting with and appreciating trees.

Age-Appropriate Activities and Events  -  Including youthful participants in fun, hands-on activities and tailored, age-appropriate events

ACTrees Fosters  Conservation and Stewardship - partnerships and grant programs aimed at Youth are designed to develop the potential (and passion) of youth for trees! 

Join the Conversation

Corona Tools Treechat

Join us for this information-rich topic live on Twitter! Just sign in, search for #treechat and tweet using the hashtag. You're tweets will appear in the live tweet stream and you will be part of the conversation.  Be sure to add the hastag to all your tweets or join us in the treechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live chat, you can still access the complete Storify transcript, available 24/7 following the live chat.  It includes include all the information and links shared during the discussion.

About Treechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now treechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.  Register now to get weekly updates of upcoming chats, links to transcripts, chat reminders and more!  Register now on the GILN website!

 

Tags: #treechat, Corona Tools, ACTrees, Engaging Youth in Tree Care

Plant/Tree Networking with Plants Map and Corona Tools

Posted by Chris Sabbarese on Mon, Dec, 15, 2014 @ 21:12 PM

PlantsMapImageNetworking! This week on #Treechat we learn more about Plants Map, an onlline community for anyone interested in plants, gardens and green spaces. It's a community to connect people with plants. Plants Map creates bonds with trees in many different ways. Each tree has a unique story to tell.  They may be landmarks, navigation points or markers of historic events. They serve as a way of memorialize others or to mark special occassions or events in our lives. We want to allow people to document and capture those meaningful trees and connections on Plants Map.

You might start a free profile and add your plants and photos to share with other users. Keep your garden journal online and choose what posts you want to share with others. Find out more this week on #Treechat.

Win Tools to Care for Your Tree

Once planted, trees don't just care for themselves.  They require TLC which includes pruning to help establish young trees and rejuvinate them as they grow.  To help in the process, the most active participant will receive a Corona Classic hand pruner and leather scabbard.  So tweet, ask questions and share on this treechat to win! 

You're Invited to Tweet 

Welcome!  @CoronaTools invites everyone with an interest in trees to enter the hashtag #Treechat on Twitter. Special guest Tracy Blevins  @PlantsMap will be representing Plants Map. The live chat begins Tuesday, December 16, 2014 at 11 a.m. PST / 2 p.m. EST. This is the Twitter chat were we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Discussion Overview

Find out more on this week's #Treechat

What is Plants Map?  - Plants Map is a social community centered around plants and trees & how we are connected by them.

Tree Stories  -  Plants Map acknowledges that every tree or plant has a story and there are connections to plants that we all make. Plant, garden & collection profiles of Plants Map become a place to store a catalog of social content that can eventually be shared out to other networks.

Plant Networking  - Plants Map envisions people making social connections based on plant interests.

Plants Map DesignPlantsMap.com is a mobile responsive website. There is no app needed to use an any device.

Collection Profiles are an Inventory System - A way to learn from each other based on actual experiences and actual trees and plants.

Join the Conversation

Corona Tools Treechat

Join us for this information-rich topic live on Twitter! Just sign in, search for #treechat and tweet using the hashtag. You're tweets will appear in the live tweet stream and you will be part of the conversation.  Be sure to add the hastag to all your tweets or join us in the treechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live chat, you can still access the complete Storify transcript, available 24/7 following the live chat.  It includes include all the information and links shared during the discussion.

About Treechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now treechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.

 

Tags: #treechat, Plants Map, Social Community for Plants